Better understand your competitive positioning

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Gauge customer trust and loyalty
When customers consistently choose your brand over others, it’s a clear sign they trust you and are loyal.

Loyal customers don’t just buy your products—they cyprus b2b leads become brand advocates. They recommend you to friends, leave positive reviews and stick with you even when competitors offer something new.

Post from Craig's Cookies showing positive comments from customers.

Tracking when social media engagements—comments, shares and mentions—spike reveals a lot about how customers perceive and interact with your brand.

This, coupled with positive customer interactions and repeat purchases, signals strong customer trust and loyalty to your brand.

Knowing how familiar your target audience is with your brand versus others gives you a clear picture of where you stand.

When measuring brand awareness, think of it as a popularity contest where you find out who’s leading the race. Are you the go-to choice or do you need to do more to climb the ranks?

This isn’t just about bragging rights. Knowing where you stand exposes market gaps and opportunities.

If your brand awareness is high in a certain demographic but low in another, you’ve found a potential growth area. On the flip side, if a competitor is dominating a segment, it’s time to rethink your strategy there.