A SWOT analysis chart example.

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Comparison table
A comparison table is a traditional method for mapping. croatia b2b leads It involves making a list of factors and scoring each attribute per competitor. In the example below, quality, price, customer service and SEO rank are included as attributes. When using comparison tables, you can use numbers, stars or another system to indicate score.

A blank comparison table with columns dedicated to the example brand and five competitors, comparing quality, price, customer service and SEO rank.
Create a solid foundation of competitor analysis
Remember that competitive analysis is like preparing to face an opposing team. You need to study their strengths, weaknesses and behaviors to help identify opportunities for stronger plays that boost your competitive edge. If you haven’t already, consider signing up for a free Sprout trial and get started on finding the white space for your brand to fill in.


Picture this: You log on for the day to see what customer inquiries came in overnight. The majority are asking if hours will be adjusted during an upcoming bank holiday. One person, however, is frantically trying to figure out why they were overcharged by your business. Who are you prioritizing?

If you answered “we route these issues to the appropriate support agent”, then you’re probably familiar with the concept of customer service tiers. These tiers make it easy to provide all customers with speedy, reliable service regardless of the issue at hand, setting your team up to provide more quality customer service.

In this guide, we explain the basics of tiered support, along with tips on how to tailor the approach to your social customer care processes.