Mid-term: Implementing marketing measures after launch
In the mid-term plan, you will be in the phase of implementing specific marketing measures one by one. In order to be able to start using the MA tool smoothly, you will need to set priorities for the measures you want to implement using the tool. The measures are intended to achieve the purpose of introducing the MA tool.
First, you need to clarify what measures you will implement and when.
Long term: Establishment of an iran whatsapp number database operational system
To operate MA tools effectively over the long term, it is necessary to strengthen cooperation not only with the marketing department but also with other departments such as sales. MA tools can extract hot leads with a high purchasing intent, share that information with sales, and have sales approach the leads in a timely manner to advance sales negotiations.
In order to establish an operational system across departments, it is necessary to make a plan for what kind of operational system to build. Making such a long-term plan will also help to dispel management's concerns that even if the tool is introduced, it will not be able to be used effectively.
The following article also introduces the challenges involved in operating MA, so please take a look at it.
What are the challenges in operating MA? Explaining the key points for successful operation
2021.11.30
What are the challenges in operating MA? Explaining the key points for successful operation
What could be the cause if your MA (Marketing Automation) operation is not going well or you are not getting the results you expected? For companies that currently operate MA or are considering introducing it, we will discuss common issues that occur when operating MA and provide hints for solving them.
Overview of the MA tool you want to introduce and the reasons for choosing it
Marketing methods vary from company to company. The MA tool to be introduced must be a product that meets the needs of the company.
In the request document, it is necessary to explain why the MA tool is needed and ask for understanding. In addition to introducing the functions of each vendor's MA tool, be sure to specifically state that the tool has functions that match your company's objectives (needs). We
also recommend explaining the security and support system for operating the MA tool, as well as the scalability of the system.