Create lasting impressions through nostalgia marketing

[fomayof928@mowline]

Lisa Frank embraces being a kaleidoscope of retro charm, grabbing the attention of older and younger audiences alike. The brand uses a multi-channel social media strategy with Instagram, Facebook and TikTok.

Although they use social media to connect canada b2b leads across generations, they definitely show love to the adults who grew up loving Lisa Frank. When they launched their TikTok page in 2023, they posted a video dedicated to OG Lisa Frank fans who are now adults with money to spend on their childhood obsession:

A TikTok from Lisa Frank shouting our fans who grew up loving the brand and are now adults with money to spend on their childhood obsession.

And people were definitely excited in the comments, asking for Lisa Frank kitchenware, adult planners and more:

The comments section under a video by Lisa Frank on TikTok. People are excited in the comments, asking for Lisa Frank kitchenware, adult planners and more.
Lisa Frank partners frequently with modern brands including Crocs, Morphe, Orly, Loungefly and Casetify. Their collaboration with Posh Peanut, a family apparel brand, is a great example of using nostalgia marketing to connect across generations. The adults who grew up on Lisa Frank are creating new memories with their children through pajamas.

An Instagram post from Lisa Frank and Posh Peanut announcing a giveaway for their family pajama collection.

As you can see, there is an endless reservoir of nostalgia-inducing opportunities for brands to activate. Want to learn more about using nostalgia to cultivate community and longevity? Watch our webinar about using nostalgia and innovation to elevate your creative performance.