And he told me the following

[hasibaakterss3309]

Email newsletters now give a conversion rate of 80% compared to other sources
But there is “one nuance”.

The mailing must be done correctly, and the letter must be triggered.

Well, let's go over the main points of mailings to begin with.

Website in a letter
Nobody needs it in principle. It happens that the author israel telegram number database puts the site menu in the letter. And who needs it? Firstly, it distracts the reader, secondly, many do NOT have images displayed in the letter set up. Who is it better for? No one. Try to put as little unnecessary information in the letter as possible. A person quickly switches over and instead of reading the letter, he can go to the site and get lost in principle.

Logo
Be sure to include a logo in your email. This is important. No logo? No trust. Just don't make it the size of an elephant, okay? Don't make it so that it steals the attention from the email.

Content
This is a very important thing. Well, as always in principle. Here it is important to understand who you are addressing? Want to know how to form a client avatar - read this article .

Convey your thoughts briefly and simply. No one is interested in reading long canvases where the thought changes a hundred times in three lines. I subscribe to many newsletters. Do you know why? To watch how they will sell to me. And they sell to me very sadly. They write some stories about reviews or about how someone did not succeed, and then succeeded. And this whole bacchanalia consists of almost 3000 characters.