Planning side
In terms of planning, after Q3, consumers tend to have more discount-like event planning content. Employees often complain that the event promotions proposed by manufacturers are very boring, and with this idea: "We should do a 40% off, 30% off, or "83% off event", but in fact it is a very dangerous way of thinking to use the selling price alone to make discounts.
Profit formula = selling price X quantity - cost = gross profit
There is a very subtle relationship between selling price and quantity. When the selling price is low, if the quantity increases significantly, the revenue generated will be more than the original. But the problem is:
Low-price promotions and subsequent price rebates will impact normal sales.
The relative sense of deprivation among old customers
Generally speaking, we adopt a more ambiguous approach, using reduced bahrain mobile phone number list free shipping, product bundles, product combinations or large bundles for promotions, rather than directly beating single products to the bone. Maintaining flexibility in event planning is the key to long-term success. ways to maintain competitiveness.
system aspect
From a system perspective, when we test materials, we often find that some combinations of materials tend to bring out lower CPMs. This is a little different from the continuous increase in CPM during the bidding period mentioned above. We guess it is The most direct way to test system preferences is to test based on the type of material (pictures/videos). In order to allow users to stay on the platform longer, the platform will prefer image materials under certain circumstances. In addition, it is based on the picture aspect. To dismantle the composition, there was even the 3B principle (Baby Beauty Beast) at the earliest, which is the happy material such as babies/girls/cats and dogs. When judging the picture, the system will guess what objects are included in the picture, and a certain Some objects have relatively high scores in terms of parameters. Maybe you can find the context of the system from the many materials with good production effects .
Business aspect
From a business perspective, it is almost irreversible that advertising costs will become more expensive.