What is a LinkedIn carousel ad?

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LinkedIn users will notice two types of haiti b2b leads carousels on their feeds: organic or paid.

Organic carousels are generated from document uploads and can have up to 300 slides along with supporting text in the post. LinkedIn carousel ads are more targeted posts, with campaign objectives and budgets to maximize engagement.

LinkedIn carousel ads are more targeted posts, with campaign objectives and budgets to maximize engagement.
LinkedIn previously supported organic carousels with multiple media formats like images and video, but this feature has been sunset as of December 2023.

What is a LinkedIn carousel post?
LinkedIn carousel posts are a way to share PDF documents in a slideshow format. Like any other LinkedIn post, carousel posts follow specific post specs, can include supporting text, links to your website and call-to-action buttons. These carousels are created by uploading a PDF to a post, after which, LinkedIn splits the content into multiple slides.

What is a LinkedIn carousel ad?
LinkedIn carousel ads are a LinkedIn ad type that support images for users to swipe through. Posts can include up to 10 slides and each image can have a link attached.

A LinkedIn carousel ad type supports images for users to swipe through. Posts can include up to 10 slides and each image can have a link attached.

This format allows plenty of space to showcase products, feature launches, services or events. Like organic carousel posts, LinkedIn carousel ads can also include post copy, links and call-to-actions to boost engagement.