The ultimate goal is to make a mark and stay top of mind for users, so that they can recognize you on any channel. You need to achieve this differentiation. But how?
Email marketing to improve your personal brand is one of the best channels you can use. country code philippines mobile It is ideal for making all your blog content visible. But it is also for personalizing brand-client communication , generating empathy, retaining subscribers and even building loyalty .
1.- Reflect your personality in the subject
Email marketing to improve your personal brand subject
Email marketing is one of the best allies to improve your personal brand. However, you need to work on each of the elements that make up the emails. Starting with the most important and the one that most affects your opening rate. The subjects :
Express what your email is about in the subject line . Email marketing to improve your personal brand works if you know how to apply it. In the case of subject lines, it is vital to make it clear what the user will find when they click and open it. Especially at the beginning, when you are working on the relationship with the users.
Later on, or if you create a segmented list focused on users with a longer history with your brand, you can use the element of surprise to call for action. Although you could also play with different persuasive techniques such as mystery in the subject lines.
Don't make it too long. Your subject line should not exceed 40 characters.
Summarize the message as much as possible. Create a tweet that leaves no room for doubt.
If you make a promise in your subject line, make sure the content delivers on it. One of the biggest mistakes in email marketing is to raise expectations and not meet them. Your personal brand will suffer and you could gain a different kind of reputation.
The keyword must appear at the beginning.
Don't use your sender name in the subject line. One of the keys to improving your personal branding is knowing how to use the preheader.
Create a sense of urgency .
Avoid toxic words . They could flag you as spam from the start.
With these tactics, you'll have a higher chance of getting your messages opened. From here, you'll need to work on your email marketing strategy to improve your personal brand.
2.- Define what tone you are going to use
Email marketing to improve your personal brand tone
The more approachable you are, the more it will help you create a strong, approachable and, most importantly, human personal brand . Keep in mind that the more approachable you are and the more personalized your communication is, the more your message recipients will appreciate it.
In fact, the goal of using Email Marketing to improve your personal brand is to respond to what each client wants. And despite automating communication to save time and money, you can still be human by adding your personal touch to each message. The best example of how to do this is provided by Vilma Nuñez with a piece in which she not only gives resources to her subscribers, but also gives glimpses of her personal life to further humanize communication.
By moving to person-to-person marketing, you gain time, response time, and create a much more personal and effective communication style. Without a doubt, the tone you use will determine the personality with which your target audience will remember you.
3.- Take care of your logo, the colors and the style of your emails
Email marketing to improve your personal brand logo