As a company that has helped Western businesses and schools with their marketing in China since 2008, we have tried many different marketing tactics to help schools recruit students. We’ve been learning and refining our methods for years. Of all platforms we use, WeChat is the one we use most. This post will share our top ways to use WeChat for recruiting Chinese International students.
Here’s your shortcut to the contents of this post:
Publish High Quality WeChat Articles Each Month
Piggyback on the Reputation of Others
Use Your Official Account as a Mini-Site
Create Landing Pages Within WeChat
Get Students to Engage with Your Content
Provide a Better Experience with Automated Messages
Build and Nurture an Online Community
Optimize Your Content for WeChat Search
Keep in Touch With Students
Repost Your Videos to WeChat Channels
One important note before we dig in: There’s more than one types of WeChat Official Account. Most schools will want a Service account. It allows four updates per month and will give you access to more features.
Table of Contents
Publish High Quality WeChat Articles Every Month
Piggyback on the Reputation of Others
Use Your Official Account as a Mini-Site
Create Landing Pages Within WeChat
Get Students to Engage with Your Content
Provide a Better Experience with Automated Messages
Build and Nurture an Online Community
Optimize Your Content for WeChat Search
Keep in Touch with Students
Repost Your Videos to WeChat Channels
Publish High Quality WeChat Articles Every Month
High-quality content published in your Official Account (OA) is your top priority when it comes to WeChat marketing. If your articles suck, nothing else you do will matter. Remember, your service account qatar whatsapp number notifications will show up in-between messages in your follower’s chat section. You do not want to miss this opportunity to catch your audience’s attention on the grounds of your content being weak.
Look at your WeChat articles as another way of sending your weekly (or biweekly) newsletter. It’s your chance to give your potential students a chance to learn more about your school in an approachable manner. Keep it professional, but make your articles easy and fun to read. Introduce programs and career opportunities, share what students love about your school, create how-to country/city guides, introduce the facilities, give a tour of dormitories, etc.
It’s also essential to share the voices of your students—young people tend to trust the opinions, and experiences of their peers. Don’t forget to use videos to break down chunks of text and explain concepts that can be difficult to understand when described textually.
Don’t forget about an attractive title to get the users’ attention, and include a QR code in the footer so newcomers can follow your account. Learn more about writing great WeChat articles here.
Footer of university's WeChat article