Discuss Data

What options are there, what they offer and which one is the best.

Every SME or self-employed person needs systems that help with the organization of work and the simplification of tasks. This is not only due to the size of the company's structure, but also because of the context in which we live ...

Competitor analysis is a central tool in inbound marketing and in the race to success.

When creating a business, a new project, or simply a new product or service, there are different strategies to discover weaknesses, strengths, opportunities, market positioning and even the viability of the ...

Outside of traditional advertising, there are thousands of options to reach the specific audience of a brand, product or service. Guerrilla marketing is just one option. What happens if it competes with another unconventional strategy such as inbound marketing ?

All methods are valid, as long as ...

What are the benefits of implementing a CRM? How can marketing be boosted in the pharmaceutical sector?

Digital transformation has changed business relationships forever: today, both companies and consumers research the products they need to buy online, comparing features, prices and service levels ...

In the following post we tell you what an attribution model is, what types exist and how to create them in HubSpot.

An attribution model is an approach used in digital marketing to determine how conversion or sales credits should be assigned to the different marketing channels and tactics that ...

An inbound marketing agency can be a competitive advantage. In this article we tell you why and what you should not forget when working with one.

In today’s digital environment , businesses are facing unprecedented challenges in attracting and retaining customers . In this context, inbound ...

While rebranding can be an effective strategy, it does not always guarantee positive results. Some reasons why it may not be beneficial for a company are:

Loss of brand identity – A radical change can alienate loyal consumers as they lose the emotional connection with the brand. Each element is a ...

Getting started with this strategy requires joint work between manufacturers, distributors and retailers. This involves designing strategies that include promotions, attractive displays at the point of sale, working and training with staff and data analysis to make informed decisions, since ...

A brand’s website design plays a crucial role in customer experience. A poorly designed or difficult-to-navigate site can frustrate a user and lead them to leave the page without making a purchase. Neuromarketing can help companies optimize web design by analyzing eye behavior and brain activity as ...

Companies (at least medium-sized ones) are overwhelmed by the digital transformation that is upon them (and which they cannot escape in any way). And the gloom caused by digitalisation and its many challenges means that they somehow forget about the one who should be the “king”: the customer ...