Discuss Data

3. Develop a report to facilitate data visualization
Once we get to this point, we have all the numbers we need, but we still need to turn them into easy-to-understand conclusions so we can present them in an attractive and understandable visual form.

Technological developments have brought new ...

3. Lists:
List-structured articles are very attractive to readers because they can go straight to the point and eliminate unnecessary information. In a concise, organized, and clear way, all the information related to a topic is provided. A clear example of this type of post is this same article ...

It all starts with the congruence of your brand tone. Use (sometimes and if necessary) humor, create a connection between the brand and the user that encourages them to read your content and generate new sales. Also, make the most of specific tools. In this sense, Instagram is very useful: reels ...

Google has created an automatic system to create more understandable and accessible titles and meta descriptions . The new system not only uses the text of the title and meta tags, but also parts of the page itself, such as, for example, the main title visible within the page (H1).

The page ...

At the same time that we emphasize the importance of personalizing services, we must also recognize that there is another force at play that acts as a counterweight: standardization . Although this may seem counterintuitive, standardization is essential to creating a foundation on which to build a ...

Home > Marketing Automation > The 7 Fundamental KPIs to Analyze Your Online Marketing Campaigns
There is no effective online marketing campaign if it is not accompanied by a timely analysis of the results. And for this reason it is essential to establish the KPIs that will safeguard the strategy ...

Organic Search Traffic : This means appearing in search results, that is, positioned naturally thanks to SEO work .

Paid Search Traffic : Visits are only recorded if you have SEM campaigns and through the Google Ads search network (CPC or PPC).

Display : in this case the user arrived via a paid ...

In an increasingly connected world , where consumers' attention is constantly solicited, a company must know how to communicate effectively and incisively to emerge from the crowd. The media mix represents the ideal solution to achieve this goal, allowing you to convey your messages on multiple ...

Downselling does not mean offering low-quality products. It is important to offer options that are still in line with the customer's needs, even if they are less expensive. For example, if the buyer has shown interest in a high-end computer before

abandoning it in the cart, you can consider ...

This has certainly been facilitated by recent technological progress . Although smartphones have been on the market for several years now, only recently have mobile devices become truly capable of offering a satisfying experience when it comes to watching videos. Larger and more defined screens ...