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For people who, by gender, race, or socioeconomic status, are in vulnerable positions. This happens through the promotion of education, enabling inclusion in the market, and ensuring equity in the business. There are several ways to contribute socially to building a brand that is committed to ...

And genuinely useful content. The Helpful Content Update aims to get creators to put more effort into creating good content. The update is being compared to preview algorithms updates like Panda and Penguin, which made SEO experts change the way they design their strategies. Although it seems pretty ...

Viewers will find you. YouTube tags can help you ramp up and amplify your video’s overall reach. Another way tags can help boost your exposure is by ranking you as a Suggested Video. For this, your tags will need to closely match that of other popular videos. YouTube will then add your videos next ...

A person who knows a language academically. They need to be an expert in how the language is used in a specific culture. This means also knowing colloquialisms, for instance, like when Americans say “soccer” and Europeans say “football” but mean the same sport. Idioms and sayings are especially ...

The right track to putting together the Dream Team. There is just one factor that remains: keep pushing your team to achieve ever-improving results. This doesn’t mean putting your team under stress — because that would most likely take you in the opposite direction. Instead, make sure they remain ...

Do they live in an area with access to ingredients? How much do they care about nutrition values? Be as specific as possible so that you can create an attraction marketing message that resonates well. 2. Build Trust with Your Audience by Being Present Creating a large and trusting audience who is ...

Is to rank as highly as possible in searches. However, when you have hundreds of pages on your site and you’re trying to rank for multiple keywords, it’s impossible to keep up. Rank tracking tools allow you to see how each page ranks and how they improve (or get worse) over time. Best of all, rank ...

Is paramount to nearly every data-driven marketing organization. But what does it all mean? What’s the cloud? And what other alternatives are available? In this guide, we’ll go over the best types of data storage and help provide answers to your questions about which one is right for your ...

Best Practice #1: Measure Your Results Worst Practice Content with No Purpose or Substance Best Practice #2: Create Content for Buyer Personas Worst Practice #2: Selling & Self-Promoting Best Practice #3: Make Content Shareable Worst Practice #3: Creating Content Sporadically Best Practice #4 ...

In user experience. Make the process of buying fun and engaging and don’t ask for more than necessary to seal the deal. In B2B, that usually involves direct contact too, being available for a conversation any time the lead needs. A satisfying buying process not only helps you convert more leads into ...