Discuss Data

Having built several websites for others, Sean also highlights the simplicity of SiteGround's one-click website ownership transfer feature. A recent example was a social community website he was building for a friend in Greece. He needed to transfer ownership to a new owner in Belgium—and did so ...

It keeps you compliant
Although not generally required by law, double opt-in can help you stay compliant with international regulations such as GDPR and CAN-SPAM . These laws require clear proof of subscriber consent, and double opt-in makes it easy to prove this.

Along the same lines, filtering ...

Your call to action connects the content of your email with the action you want the recipient to take. It should be action-oriented and create a sense of value or urgency , without being overbearing. Whether it's "Buy Now," "Learn More," or "Claim Your Gift," make sure it's clear and easy to find ...

Consumer behavior differs from consumer attitude in that it relates only to the actual actions a customer takes with a business, as opposed to verbal or written feedback.

This is arguably the more powerful of the two customer relationship indicators. Indeed, it often provides a numerical database ...

A retail CRM is an essential tool for success in the competitive world of retail. Indeed, success in retail depends on one key factor: understanding your customers. Effectively managing customer data, streamlining sales processes, and delivering a personalized customer experience are essential ...

CRM software isn't just a new IT fad. When implemented correctly, a banking CRM can help create the right CRM strategy to improve business performance. Better customer service leads to happier customers, who are also more likely to trust your bank, purchase additional services, and ultimately become ...

The AIDA sales method is based on four steps: Attention, Interest, Desire , and Action . It is used to capture the prospect's attention, generate interest, create motivation or desire for the product, and finally encourage the prospect to make a purchase. Here, the first step—capturing attention—is ...

Using a CRM for recruiters makes it much easier to communicate with the rest of your HR team or recruiting firm. Now, all recruiting staff, the hiring manager, and all stakeholders have access to the same information in real time. With email integration, messaging features, and automated updates ...

On the other hand, upselling is a sales technique used to encourage customers to replace an item they intend to purchase with a more expensive or improved version. However, very often, the higher-end product also generates a more attractive margin.

Continuing with the previous example, you're ...

Data integration
ERP and CRM share a common underlying approach. Both are designed as centralized data repositories that provide a single source of information. CRM tools provide centralized data on customers, prospects, and sales, while ERP software aggregates data on business processes like ...