Discuss Data

From here, let's take a look at some of the specific problems that tend to occur in projects aimed at innovation. (2) Five common problems in innovation projects Professor Toshihiko Hamasaki (facilitator), Director of the IoT Technology Research Center at Hiroshima Institute of Technology, and the ...

It becomes easier to build long-term relationships with customers Introducing data marketing makes it easier to build long-term relationships with customers. Building trust is essential to leading customers to make continuous purchases. By utilizing data marketing, you can share the appropriate ...

BtoB "email marketing" is a measure to approach customers via email and deepen relationships. Because it is easy to approach customers based on their needs, email marketing is effective for BtoB business even now when the use of social media is increasing. However, to get the most out of your B2B ...

This is a perfect example of how utilizing both online and offline methods has led to smooth purchasing behavior and after-sales support. For details on the Chiso Co., Ltd. case study, please see the article below. [Case Study] Chiso Co., Ltd. | Digital innovation undertaken by Chiso, a long ...

The first thing to consider is who you are sending your email newsletter to. For BtoC, narrow down your target audience by age, gender, and region, and for BtoB, narrow down your target audience by occupation, position, and company, and then target appropriately. Narrowing down your target audience ...

Narrowing down the theme makes the content concise, so customers can immediately understand "what you want to communicate." Keeping the user in mind It is important to create email newsletter content from the "customer's perspective" rather than the "company's perspective." The main purpose of email ...

" On the other hand, data utilization is not widely used in fields such as "maintenance, maintenance, and support" and "basic research and risk management." In this way, understanding the fields that are suitable for data utilization makes it easier to create an appropriate strategy. Business areas ...

For example, by simply being aware of the following five points, you can make your email newsletter easy to read and understand. Make the title easy to imagine the content Make the layout easy to read Narrow down to one theme per film Insert line breaks at appropriate times Clarify the action you ...

Therefore, first increase awareness of your products and brand through measures such as owned media and SNS. In this way, by quantitatively analyzing the current situation at each phase, you can see the direction of appropriate marketing measures. Combine with customer journey maps Even if you find ...

"Synergy!LEAD," introduced at the end of the methods for linking forms with Salesforce, is an AppExchange app that we are proud to offer. If you have any issues with creating forms linked to Salesforce, please feel free to contact us. If you would like to know more about the functions and features ...