Discuss Data

Netflix launched a ‘Top 10 on Netflix’ website, a place to showcase its most popular content broken down into global and country-specific lists. The metric used for these lists is ‘engagement as measured by hours viewed’ as the company believes it’s “a strong indicator of a title’s popularity, as ...

But there is a solution - giving students the knowledge and skills that employers value. This will help students to stand out from the crowd by demonstrating hands-on and relevant experience in areas that will impact a business’s bottom line.

In this blog, we will examine student employability ...

Social media platforms continue to battle for consumers’ attention and we need to keep re-examining the way success is measured.

There may also be a shift in dominance as the continuous drama with X (formerly X) leaves room for new platforms like Instagram Threads and Bluesky to rise in popularity ...

AI-driven analytics tools are used both by social listening tools such as Brandwatch and influencer marketing platforms such as HypeAuditor to analyze real-time data on the performance of influencer campaigns.

Brands can track engagement, click-through rates, conversion rates, and othe email ...

ffort and higher cost associated with setup and implementation is not an ideal choice for small to medium sized companies.

However, if we view this purchasing choice through the “motivation optic” we can see that purchasing Salesforce is often driven by a desire to reduce risk by purchasing the ...

st efficiency for those wanting to advertise on TikTok. Here’s how it compares to Meta (i.e. Facebook & Instagram):

CPM, which is an indicator of reach, is considerably cheaper on TikTok. In fact, it costs 2.5 times more to reach the same number of people on Meta.

Looking at the CPC which is ...

used to monitor and understand how a strategy is progressing, it leads to errors in implementation. Without understanding progress, it is difficult to identify successes and failures.

13. Ignoring the need for patience in implementation
Those heavily invested in strategy execution tend to want to ...

Related Articlesow that the Covid-19 storm has mostly raged itself out it can be hard to remember how much was changed during that time.

During periods of lockdown, consumer circumstances and buying h usa mobile db abits changed and brands were forced to change their operational approach as well as ...

their pain points are, and where potential moments of surprise and delight occur.
Using these insights, you can then aim to improve customers’ experience of your brand.


Modern market research
Digital marketing has been evolving over the last 20 years. Market research method russian email address ...

Read: 'How Brands Can Take on Social Issues on Social Media' to find out how some companies are building a loyal customer base by speaking out.

It always pays to respond to positive and negative testimonials in a productive, ti saudi arabia phone number mely fashion.

Regardless of where they’re ...