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You may have noticed that even the most distant cultures share myths and stories similar to our own. Why is that? A Swiss psychologist has found the answer.

Carl Jung was the founder of analytical psychology. In his research, he came to the conclusion that there are certain unconscious collective ...

For many, advertising remains “the soul of business,” even though it is undergoing significant transformations with the development of the digital environment.

Whether it's impactful billboard ads or targeted content on corporate blogs , every company has the same intention: to connect with their ...